Trident
Brandshift

visual identity | package design

Recognition
STA 100 2022, Winner
Communication Arts 2023, Shortlist
ADC Young Ones2023, Shortlist

Brandshift for Trident aims to provide the audience with relaxation, refreshing, and joyfulness. During the pandemic, Trident is introduced as a stress-releasing snack that helps the anxious generation escape the ongoing pressure—chewing that anxiety away, gaining inner fulfillment and peace, and rebuilding an easeful connection with self and the outside world.

This is a personal project created in Adobe Illustrator.