visual identity | package design
ADC Young Ones, Shortlist
STA 100 2022, Winner
Brandshift for Trident aims to provide the audience with relaxation, refreshing, and joyfulness. During the pandemic, Trident is introduced as a stress-releasing snack that helps the anxious generation escape the ongoing pressure—chewing that anxiety away, gaining inner fulfillment and peace, and rebuilding an easeful connection with self and the outside world.