Grown Here
visual identity
Grown Here is an urban farming branding project that aims to retrofit a nonfunctioning shopping center for an Urban Farm. For the site choice, I chose my hometown, Zhengzhou. Zhengzhou is Henan province's capital, known for its agricultural industry. The urban farm remains a type of conceptual idea in China. Introducing new technologies to improve people’s sustainability awareness has been significant in recent years.
生于斯(Grown Here) combines shopping, dining, education, planting, and the like. People will experience the growing, processing, and selling of crops. In 生 于斯(Grown Here), people can expand their knowledge, seek inspiration, and grow with agricultural products. In 生于斯(Grown Here), people and plants will grow together.
生于斯(Grown Here) combines shopping, dining, education, planting, and the like. People will experience the growing, processing, and selling of crops. In 生 于斯(Grown Here), people can expand their knowledge, seek inspiration, and grow with agricultural products. In 生于斯(Grown Here), people and plants will grow together.
research & site choice
departments plan
floor plan
visual memonics
visual elements
map ｜ 地图
applications ｜ 模拟应用
