Grown Here

visual identity

Grown Here is an urban farming branding project that aims to retrofit a nonfunctioning shopping center for an Urban Farm. For the site choice, I chose my hometown, Zhengzhou. Zhengzhou is Henan province's capital, known for its agricultural industry. The urban farm remains a type of conceptual idea in China. Introducing new technologies to improve people’s sustainability awareness has been significant in recent years.

生于斯(Grown Here) combines shopping, dining, education, planting, and the like. People will experience the growing, processing, and selling of crops. In 生 于斯(Grown Here), people can expand their knowledge, seek inspiration, and grow with agricultural products. In 生于斯(Grown Here), people and plants will grow together.

research & site choice 

departments plan

floor plan 

visual memonics

visual elements

map | 地图

applications | 模拟应用