Grown Here
生于斯

Branding Experience Design 

Grown Here is an urban farming branding project that aims to retrofit a non functioning shopping center for an Urban Farm. For the site choice, I chose my hometown, Zhengzhou. Zhengzhou is the capital city of Henan province which is known for its agricultural industry. Urban farm remains a type of conceptual idea in China. The idea of introducing new technologies to improve people’s awareness of sustainability is quite significant in recent years.

“生于斯”是一个城市农业品牌项目,旨在为城市农场改造一个没有功能的购物中心。在场地选择上,我选择了我的家乡郑州。郑州是河南省的省会,以其农业工业而闻名。城市农场在中国仍是一种概念性概念。引进新技术来提高人们的可持续性意识在近年来是相当重要的。


生于斯(Grown Here) combines shopping, dining, education, planting and the like. People will experience the growing, processing, and selling of crops. In 生 于斯(Grown Here), people can expand their knowledge and seek inspiration here, and grow with agricultural products. In 生于斯(Grown Here), people and plants will grow up together.


“生于斯“ 集购物、餐饮、教育、种植等为一体。人们将体验农作物的种植、加工和销售。人们可以在这里扩展知识,寻找灵感,与农产品一起生长。在这里,人与植物将共同成长。



research & site choice | 前期调研 & 选址 



departments plan| 部门规划


floor plan | 平面图

visual memonics | 视觉元素推演



visual elements | 视觉元素








map | 地图


applications | 模拟应用












︎  molanehu@gmail.com