Grown Here |
生于斯

visual identity 

Grown Here is an urban farming branding project that aims to retrofit a non functioning shopping center for an Urban Farm. For the site choice, I chose my hometown, Zhengzhou. Zhengzhou is the capital city of Henan province which is known for its agricultural industry. Urban farm remains a type of conceptual idea in China. The idea of introducing new technologies to improve people’s awareness of sustainability is quite significant in recent years.

生于斯(Grown Here) combines shopping, dining, education, planting and the like. People will experience the growing, processing, and selling of crops. In 生 于斯(Grown Here), people can expand their knowledge and seek inspiration here, and grow with agricultural products. In 生于斯(Grown Here), people and plants will grow up together.

“生于斯”是一个城市农业品牌项目,旨在为城市农场改造一个没有功能的购物中心。在场地选择上,我选择了我的家乡郑州。郑州是河南省的省会,以其农业工业而闻名。城市农场在中国仍是一种概念性概念。引进新技术来提高人们的可持续性意识在近年来是相当重要的。


“生于斯“ 集购物、餐饮、教育、种植等为一体。人们将体验农作物的种植、加工和销售。人们可以在这里扩展知识,寻找灵感,与农产品一起生长。在这里,人与植物将共同成长。




research & site choice | 前期调研 & 选址 






departments plan| 部门规划




floor plan | 平面图




visual memonics | 视觉元素推演





visual elements | 视觉元素









map | 地图


applications | 模拟应用